Head & Shoulders – Headstrong

This global campaign centered around tackles the little stuff like flakes, so you can handle the big stuff—like having the confidence to be unapologetically you. The prom ad below was recognized as one of the best LGBTQIA ads on YouTube in 2020.

As an added bonus a series of limited-edition, confidence-boosting bottles were created and sold at Walmart and Target to give US consumers a pep-talk every time they stepped in the shower.