Jonah Levine

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Creative Direction – AD

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NFL – ALS GAME CHANGING MOMENT

Fans relate to these game-changing moments where underdogs triumph, and every NFL team has them. We’ll remind fans of these epic emotion-filled plays and then ask them to give people living with ALS their own game-changing moment.

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Instagram Video

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donation scoreboard

Team rivalry is strong in the NFL and some friendly competition goes a long way on the ALS Donation Scoreboard. By texting to donate fans can outscore their opponents while helping to win the game against ALS.

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GAME-CHANGING FAN-CAM

Fans get a chance to be presented as an ALS Game-Changer on their stadium’s Jumbotron by donating $1 via text. People can donate as many times as they like, and have their location shared simply by inputting their seat number. The fan that makes the highest donation would be featured as The ALS Game-Changing Donor of The Day.

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NFL Auctions

Limited edition silkscreen posters of legendary, game-changing plays available on NFL-Auctions.com

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NFL FANTASY FOOTBALL

Sometimes fantasy teams need a game-changer too. For a $100 donation towards ALS fantasy players can change out a player stat.

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ESPN

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