Jonah Levine

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Creative Direction – AD

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Macy’s Great American Adventure

FIND IT. DESIGN IT. PARADE IT.

Find a Macy’s Parade Elf in stores nationwide or online and give it a new look for chance to win a trip for four to New York City and see your creation soar in the legendary holiday spectacle.

 


Find it

Thousands of Elves were hidden in Macy’s stores nationwide. To find them participants had to tune-in to Facebook or Twitter for clues.

Design It

Submit your design and let the voting begin.

Design It Online

For those that weren’t lucky enough to find their own Elf, they could still join in the fun by creating one online and of course share it with their Facebook friends.

Parade It

May the best Elf win. Once you finished decorating your Elf you could create a custom poster to campaign to friends and family for their votes.


In the News

From blogs to the news, nationwide coverage for the event spread like wildfire.

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