Jonah Levine

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Creative Direction – AD

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BMW

Here are a few ways you can tell people that a BMW is the Ultimate Driving Machine™

 

BMW 3 Series Gran Turismo

The BMW 3 Series Gran Turismo. As fast as the quintessential 3 Series Sedan, but with room to boot.

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BMW i OOH

By adding a transparent adhesive to the BMW i3’s billboards we were able to turn exhaust and smog into the perfect messaging for a zero-emission vehicle.

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Ultimate Driving Event

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BMW 6 Series – Global Print Campaign

To launch the all-new BMW 6 Series, we shot the car in Monaco, to show how it is the perfect balance between sport and luxury.

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HELLO FUTURE

Hello Future sets the words of science fiction author Arthur C. Clark to an array of futuristic cityscape visuals before unveiling the new BMWi vehicles.
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DON’T TEXT AND DRIVE – BLIND TEST DRIVE

BMW is on a mission to end texting and driving.
This stunt showed how foggy the road gets when you text by having the windshield literally frost over with text messages.

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After the event young drivers were given an ignition sticker and phone holders to fend off any in-car distractions.

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Finally, the social component of this campaign eliminated a well-known form of distracted driving the #DrivingSelfie. By having Instagrammers upload blank or blacked out photos—taken by covering your phone’s camera—and tagging them with #DrivingSelfie, these existing pictures will be pushed out of sight.

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Analog Installation Concept
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Nike Football Kiosk
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Punisher Theatrical Campaign
 
 
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